Passionate about how traditional and modern media bridges cultures, Alessandro completed his bachelor’s and masters’s degrees in multimedia design and production, and was recently awarded a Certification in Evaluating Design with Users. In 1999 Alessandro founded The Web Agency, specializing in animated interactive websites, and started off his academic career teaching design and multimedia. In 2004, he moved to China, where he became program director of graphic design and interactive media at Raffles Design Institute attached to Changchun University and Donghua University in Shanghai. He became associate professor through the application of multiple intelligence combined with learning-by-doing while teaching design. Alessandro’s most recent project was the design of the e-learning platform for La Sapienza University in Rome.